Why You Should Talk About PPLI Before Your Clients Do
Private Placement Life Insurance (PPLI) is no longer a niche concept reserved for the ultra-wealthy. It’s now part of the mainstream conversation among advisors, family offices, and sophisticated investors. The real risk for advisors isn’t misunderstanding PPLI, but waiting too long to bring it up. When clients hear about it from someone else, you’re no longer leading the conversation, you’re reacting to it.
In our latest blog, we explore why timing matters, highlight three client situations where raising PPLI early makes a difference, and show how proactive conversations may strengthen relationships and protect your role as a trusted advisor.
At C3 Financial Partners, we help advisors and their clients approach complex strategies with clarity, confidence, and coordination, working to ensure that opportunities like PPLI are understood, evaluated, and implemented the right way.
Read It Here
IRS Applicable Federal Rate Update
The latest AFR rates have been released and we saw decreases in each of the short-term, mid-term, and long-term rates. To see the updated rates, head to the link below.
And please note – you can access the link on our homepage to check current and historic AFR rates at any time!
See the AFR Report
From the Founder: Insights That Matter
Welcome back to From the Founder.
Todd Healy, Founder of C3 Financial Partners, brings over four decades of experience in guiding families and business owners through the complexities of wealth preservation and legacy planning. His reflections offer clarity, confidence, and coordination—the core principles that define our approach. Here’s what Todd has been thinking about lately:
In his recent reflections on LinkedIn, Todd explored how stories like Downton Abbey capture the nuance of major life transitions, including succession, retirement, inheritance, and the redefinition of purpose. These themes aren’t confined to fiction; they mirror the real challenges faced by families and business owners every day.
As Todd notes, planning for transition isn’t just about tax strategy or legal documents. It’s about preparing people for change. That means clarifying values, communicating intentions, and aligning the financial plan with the human story behind it. Whether the next chapter involves a business sale, a shift in family dynamics, or a new phase of giving, intentional planning brings clarity, confidence, and coordination to what can otherwise feel uncertain.
Follow more of Todd’s insights on LinkedIn to see how stories of transition can inspire better conversations about wealth, legacy, and purpose.
Visit Todd’s LinkedIn Profile
Transitions That Stand the Test of Time
At C3 Financial Partners, we help families and business owners prepare not just for what’s next, but for who’s next. Whether you’re planning a business transition, redefining retirement, or ensuring a fair and thoughtful inheritance, we help bring clarity to complex decisions, confidence in the path forward, and coordination across your advisory team.
Because the most successful transitions don’t happen by chance. They happen by design.
Let’s start the conversation today, so you can move forward with clarity, confidence, and coordination.
